 If you aren’t having an exclusive, business strategy to tap millennials, you’re just procrastinating. Seriously! To dash in this digital revolution, an aggressive eCommerce strategy that will be ahead of customer expectations where you read their minds before they even express their desires, is the go-getter. Everything else is just dragging. With retail and commerce reaching to the desktop and mobile screens, there are three major ways companies can stand out – engaging customer experience, quick delivery and service and deals and discounted prices. Our list of top eCommerce development companies are utilizing the benefits of their technical expertise in latest tools, thereby delivering modern, top-performing eCommerce development solutions to startups, enterprises and brands. How far the user goes from your site’s home page is the concern for every online retailer. Did they complete the transaction? Or did they leave their cart and exit from the checkout page? The ‘yes’ and ‘no’ to all these questions is the result of the extent of innovation you bring to your existing eCommerce store or a new online shopping website. How well you disrupt the buying behavior of your existing or potential customers is the key to attaining the business goals. For achieving a benchmark in a rigorously competitive industry like E-commerce, a store selling some nice stuff won’t work. The best solution is to string along with the latest trends as the audience is getting modern and technically adept, every day. We’ve thereby rounded up few major eCommerce trends that are going to dominate this year, and perhaps the next year. Go Back to the RootsJust like you did it in your brick-and-mortar store, persuade the customer to the extremes. Recognizing internet and mobile as breakthrough opportunities, to promote, market and sell your products online. The roots are the same, it’s just that new leaves have turned up and a business owner should reflect the same warmth, through an online interface. Chatbots- The Voice AssistantsPeople want automation to an extent that they want a Siri or Google Assistant to shop for them. For retailers, chatbots will be bliss in the years to come. They will be able to send push notifications, text message, emails to the customers through chatbots. And the best part, a robot never sleeps, so you can market your products and services 24*7. Chatbots will also help you improve the UX as it will a seamless way for users to communicate with your website in the shortest time. For any customer query, an immediate answer will be given by your chatbot, even at 3 am. Integrating a chatbot, you can also stay away from cart abandonments. Sometimes, it’s not the indecision that let users exit from checkout page, it’s the daily chores like a crying baby, a doorbell, a surprise guest visit. In this case, your bot will send sweet prompts and reminders to the customers time and again so that once they get free from their personal stuff, they’ll resume the transaction. All in all, you can enhance your customer service and user interaction. Shifting Supply ChainsConsumer trends and innovation in technology are directly linked with each other. If you haven’t, you should start feeling the effects of shifting supply chains. Ecommerce development companies are making great strides in presenting state-of-the-art online supply chain management system, with no middleman involved. This new concept by eCommerce marketplaces to get directly connected with the manufacturer is loved by all. Amazon’s pharma segment is the right illustration here. With everything else onboard, the leading eCommerce giant, Amazon hasn’t shied away from moving into the medical industry. Typically, pharmacies rely on middlemen for drug delivery from manufacturers. The change in supply chain management will now be removing this intermediary approach as they can be directly purchased from Amazon. For a start, Amazon is selling periphery products like syringes and pharmacies. Integration of offline and online storefrontsInterestingly, consumers are becoming more prudent in their online shopping choices and patterns as they gravitate towards a better experience than just falling for low/discounted prices. One thing that many of the offline retailers or E-commerce owners are missing out the integration of the two. That offline market is untapped until now, even by the world’s prominent names including Alibaba and Amazon. As a retail owner, they need to sharpen their focus both in the digital marketplace and physical store, thereby integrating the online and offline shopping experiences for customers. This is indeed the foreseeable future of eCommerce.
Earlier this year, Alibaba Founder and Chairman Jack Ma coined the term ‘New Retail’ and said, “Pure e-commerce will be reduced to a traditional business and replaced by the concept of New Retail―the integration of online, offline, logistics and data across a single value chain.” This brings a big challenge and opportunity for top eCommerce developers and store owners to follow the New Retail tradition even more closely going forward. Comments are closed.
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